Case Study: Hallmark boosts awareness for Signature Paper Wonder with Carusele

Hallmark - Customer Case Study

Hallmark partnered with Carusele to build awareness and excitement for its new Signature Paper Wonder collection, available exclusively at Hallmark Gold Crown stores. The campaign targeted Millennials and Gen-Xers who frequently buy cards to celebrate a variety of occasions.

Carusele’s influencer partners created organic social content that connected audiences to Hallmark’s cards, while Carusele monitored performance daily and amplified the best-performing pieces through paid social ads. The campaign generated 1.4 million true view impressions, 7.6K total engagements, 84 original assets, and an estimated $13K in content value.

Hallmark