Case Study: Häagen-Dazs boosts awareness and share of voice with Carusele

Haagen-Dazs - Customer Case Study

Carusele worked with Häagen-Dazs to boost awareness of Häagen-Dazs ice cream at Walgreens and Duane Reade locations in NYC, Chicago, and Northern California. The challenge was to expand on a successful prior-year program and keep the brand top of mind during the summer season.

Carusele activated influential content creators to produce #HDMoment social shop content, blog posts, and social shares featuring Häagen-Dazs and a limited-time BOGO offer, then extended reach through syndicated social, secondary influencers, paid media, sweepstakes, and geo-targeted ads. The campaign delivered 18.8MM impressions, 17.5% above goal, increased share of voice by 115% vs. the prior period, and lifted brand and retailer mentions by 75%.

Haagen-Dazs