Case Study: Go Red For Women drives women’s heart health awareness with Carusele

Go Red For Women - Customer Case Study

Go Red For Women partnered with Carusele to help drive awareness among women nationwide about the importance of Well-Woman visits and annual Well-Woman exams. The challenge was to educate women on what to expect, encourage them to schedule their own exams, and inspire them to spread the message to others.

Carusele implemented an influencer ambassador campaign for Go Red For Women and women’s heart health, using a pre-launch informational video and personal storytelling during American Heart Month to spark conversation and action. The campaign generated 685 total pieces of content, 48.4 million impressions, and $504K in digital value equivalency, helping amplify the message across active audiences.

Go Red For Women