Case Study: Frito Lay drives holiday snack awareness and retail sales with Carusele

Frito Lay - Customer Case Study

Frito Lay partnered with Carusele to drive awareness and retail sales for its new, limited-time holiday snacks available at Walgreens. The challenge was to build excitement and demand around the festive flavors during the holiday season.

Carusele teamed up with influencers in the lifestyle, event planning, and family categories to create long-form and visual content, including product reviews, social shops at Walgreens, holiday dessert recipes, and DIY holiday gift ideas. The campaign generated 120.7 million impressions, 174% over goal, 8.4K total engagements, and $1.3MM in digital value equivalency, showing strong impact for Frito Lay.

Frito Lay