Carusele
61 Case Studies
A Carusele Case Study
Fathom Events wanted to promote its limited-time theatrical return of *Star Trek II: The Wrath of Khan* for the film’s 35th anniversary and drive online ticket sales. Carusele supported the campaign by working with hard-core trekkies and sci-fi influencers to create awareness and encourage fans to see the event in theaters.
Carusele’s influencers shared the trailer, added personal commentary, and in one case secured an exclusive interview with William Shatner to deepen engagement. The campaign exceeded impressions by 9.5x, generated $38K in digital value equivalency, and delivered 17,270 minutes of audience attention.