Case Study: Diaper Genie boosts ad recall and engagement with Carusele

Diaper Genie - Customer Case Study

Diaper Genie partnered with Carusele to help position Playtex Diaper Genie as a baby essential for first-time and millennial moms, while also highlighting the fabric covers as a way to customize the product to match a nursery. The challenge was to build awareness and relevance for the brand among targeted new-parent audiences.

Carusele executed a content-driven influencer campaign using carefully selected family and lifestyle creators who produced blog posts, social shares, and social shops featuring stylish, themed Playtex Diaper Genie content. The program was amplified through influencer network syndication and paid media to extend reach and drive traffic to Target, generating 5MM impressions, 81.3K minutes spent engaging, and a 10.57% ad recall lift rate.

Diaper Genie