Case Study: Cranberry Marketing Committee drives year-round cranberry demand with Carusele

Cranberry Marketing Committee - Customer Case Study

Cranberry Marketing Committee partnered with Carusele to help drive year-round demand for cranberries, with a particular focus on increasing spring and summer usage beyond the fruit’s typical seasonal associations. The challenge was to inspire consumers to consider cranberries in warmer-weather recipes and entertaining occasions.

Carusele worked with cooking and home entertainment influencers to develop 4th of July and Red, White, and Blue summer-themed content, positioning cranberries as an alternative to more common summer berries. The campaign generated 235K engagements, 47MM impressions, and more than 100 pieces of content, delivering strong measurable reach and interaction for Cranberry Marketing Committee.

Cranberry Marketing Committee