Case Study: CorningWare drives excitement and sales for CW by CorningWare with Carusele

CorningWare - Customer Case Study

CorningWare wanted to create excitement and conversation around its newest product line, CW by CorningWare at Target. To support the launch, Carusele developed a campaign focused on driving awareness and engagement for the new colorful cookware collection.

Carusele partnered with influential content creators in the home entertainment and cooking categories through its affiliate Party BluPrints, using a two-phased content marketing campaign with recipes and party planning tips. The effort generated 22MM impressions, 550K total engagements, and double-digit POS increases during the campaign and for weeks after, finishing 1,100% above goal.

CorningWare