Case Study: Conagra Brands helps fight child hunger with Carusele

Conagra Brands - Customer Case Study

Conagra Brands partnered with Carusele to help fight child hunger through a summer-long consumer activation. The challenge was to inspire and activate audiences to support Conagra’s campaign, #FacesBehindHunger, by participating through code entries found on the back of Conagra Foods products.

Carusele worked with influential content creators and photojournalists to produce blog posts, images, and video from Feeding America food banks across the U.S., then syndicated that content to extend reach across social networks. The campaign generated 52.4 million impressions, more than doubled the goal, drove 23K total engagements, and helped donate 2,400 meals.

Conagra Brands