Case Study: Colgate Total achieves 78.2MM impressions with Carusele

Colgate Total - Customer Case Study

Colgate Total wanted to raise awareness of Colgate Total® Daily Repair toothpaste and its collaboration with the American Diabetes Association® during American Diabetes Month. They partnered with Carusele to help amplify the #GiveASmile message and educate audiences on the connection between oral health and diabetes.

Carusele activated content creators to weave Colgate Total Daily Repair into their everyday routines and partnered with medical and diabetes community members to extend the conversation across social channels. The campaign generated 78.2MM impressions, beating the goal by 421%, including 10.2MM Twitter Party impressions and 2.3K total engagements.

Colgate Total