Case Study: Clearasil boosts awareness and engagement with Carusele influencer marketing

Clearasil - Customer Case Study

Clearasil wanted to drive awareness of in-store back-to-school promotions for its acne care products, including special discounts like a full-line BOGO offer and a $2.00 off coupon. The brand partnered with Carusele to reach moms of teens and educate them on the benefits of featured products available at Walgreens.

Carusele worked with social influencers to create blog posts and social content, supported by an infographic, Twitter Party, sweepstakes, and paid boosting to extend reach. The campaign delivered 298.4K minutes of audience attention, exceeded engagement rate benchmarks by 3.7x, and increased share of voice ownership by 58 percentage points.

Clearasil