Case Study: Champions for Kids boosts awareness and engagement with Carusele

Champions for Kids - Customer Case Study

Champions for Kids partnered with Carusele to help raise awareness for its #FillTheCart Simple Giving Program, which supports children in need with basic necessities through donations of goods or money. The challenge was to spread the word in a way that would inspire people to understand the cause and get involved.

Carusele developed a social content campaign using authentic content creators with strong voices and a passion for helping kids in need. Creators shopped at local Walmart stores for snacks, school supplies, and personal care items to show how easy it is to participate in Simple Giving. The campaign generated 2.6K total engagements, 60 unique pieces of content, and 27.5M impressions during the Twitter party.

Champions for Kids