Case Study: Carnival drives 69.8MM impressions with Carusele

Carnival - Customer Case Study

Carnival partnered with Carusele to generate excitement around the launch of three new TV series from O·C·E·A·N by Carnival Corporation, while also driving interest in booking cruise vacations across its 10 cruise lines. The challenge was to build awareness and motivate audiences to take action around both entertainment and travel.

Carusele worked with content creators to produce show-inspired content and share it through blogs and social channels, then amplified the campaign with a record-breaking Twitter Party plus secondary syndication and social ads. The effort delivered 69.8 million impressions, exceeding goal by 283%, and generated 21.1K total engagements.

Carnival