Case Study: Britax boosts website clicks and engagement with Carusele

Britax - Customer Case Study

Britax wanted to engage existing and potential baby registrants through social media content and encourage expecting moms to click through to Britax product pages. Carusele supported the campaign by using influencer-led social content to promote Britax products and drive traffic to the brand’s product pages.

Carusele worked with expecting mom and experienced mom influencers, made blog visuals shoppable, and optimized social shares for click-throughs, then boosted top-performing content with paid media in real time. The campaign delivered 18,380 total clicks, exceeding the click goal by 45.4%, along with 25,073 total engagements and 87,707 minutes of audience attention.

Britax