Case Study: Blue Rhino boosts Walgreens awareness and summer engagement with Carusele

Blue Rhino - Customer Case Study

Blue Rhino wanted to highlight Walgreens as the retail destination for shoppers looking to buy Blue Rhino® tanks for summer grilling and entertaining. To support this campaign, Blue Rhino partnered with Carusele to drive awareness and engagement around the #WheresYourRhino message.

Carusele activated a content creator campaign featuring blog posts and social shares about outdoor grilling, summer parties, and in-store shopping at Walgreens, including several male influencers and a retail-exclusive rebate offer. The campaign generated 30.5 million impressions and 289K total engagements, finishing 103% above goal.

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