Case Study: Bed Bath & Beyond achieves higher traffic and conversions with Carusele influencer content

Bed Bath & Beyond - Customer Case Study

Bed Bath & Beyond partnered with Carusele during the 2018 holiday season to drive audiences to its UGG Home Collection online and ultimately convert those shoppers into in-store sales. The challenge was to generate qualified traffic to the Bed Bath & Beyond website while promoting the holiday UGG collection.

Carusele created original influencer content featuring the UGG Collection and optimized it across shoppable blogs and click-focused social posts. By monitoring performance daily and using traffic- and conversion-optimized boosting, Carusele delivered a 69% lift over CTR benchmarks, 79K minutes of audience attention, and an estimated ROI of $4.56 for every $1 spent.

Bed Bath & Beyond