Case Study: Apothic White inspires consumers to try its revamped white blend with Carusele

Apothic White - Customer Case Study

Apothic White turned to Carusele to help introduce its newly revamped white blend and encourage audiences to try it. The challenge was to generate awareness and excitement around a familiar Apothic Wine brand staple with a refreshed flavor profile and distinct “white wine with darker motives” positioning.

Carusele partnered with cooking and home entertainment influencers to create recipes, tablescapes, and dinner-party content that brought the new Apothic White to life. The campaign used a group Pinterest board to aggregate the visual content and support social discovery and sharing, helping spread the message across audiences.

Apothic White