Case Study: Almay boosts brand awareness and in-store traffic with Carusele

Almay - Customer Case Study

Almay partnered with Carusele to build awareness for its rebranding while spotlighting Almay Shadow Squad™ products at Walgreens and driving shoppers in-store. The campaign needed to raise visibility and connect the brand refresh with real consumer interest.

Carusele worked with 15 beauty influencers to share personal stories, showcase unique beauty looks, and offer tips for recreating them with Almay products. Carusele then boosted top-performing content through targeted amplification and secondary syndication, resulting in a 62.1% increase in online share of voice, 280K minutes of audience attention, and a 30% lift in brand mentions.

Almay