Case Study: a mid-sized fashion and accessories store cuts cart abandonment 18% with Cartylabs

Mid-sized Fashion and Accessories Store cuts cart abandonment 18% with Cartylabs

A mid-sized fashion and accessories store was struggling with a high cart abandonment rate. Their challenge was that shoppers were lost when sent to a full-page cart, which broke their browsing flow, and they often dropped off at checkout due to unexpected shipping costs. They partnered with Cartylabs to address this issue.

Cartylabs implemented a slide-out cart drawer, a rewards progress bar, and a live shipping estimate. This solution removed friction and provided incentives for shoppers to complete their purchases. As a result, the store reduced its cart abandonment rate by 18%, increased checkout conversion by 12%, and saw a 9% rise in revenue per session over an eight-week period.