Case Study: Potbelly achieves faster, more efficient delivery with Cartwheel

Potbelly serves 400+ locations with Cartwheel

Potbelly, a nationwide fast-casual sandwich shop with over 400 locations, faced a challenge with its online ordering because its delivery setup was a dealbreaker. A one-size-fits-all model left some stores overpaying and others short on capacity, making delivery the weakest part of the experience. They needed a flexible solution and turned to vendor Cartwheel for its hybrid delivery service.

Cartwheel implemented a hybrid delivery platform that allowed each Potbelly location to mix in-house drivers and third-party couriers based on their specific needs. This build-your-own approach resulted in faster, more efficient delivery that automatically routed orders to the best available option. The solution led to higher overall customer satisfaction and more efficient operations across all 400+ locations.

Potbelly