Cartwheel
12 Case Studies
A Cartwheel Case Study
MrJim's Pizza, a pizza franchise utilizing in-house drivers, faced a challenge where peak-hour order volumes overwhelmed its delivery fleet. This led to slower delivery times and inconsistent service. The brand needed a scalable solution to handle this overflow without hiring additional permanent staff or sacrificing control over the customer experience. They partnered with vendor Cartwheel to implement a hybrid delivery model.
Cartwheel's solution integrated MrJim's in-house drivers with Uber Direct for automatic overflow routing. This hybrid system, managed through the Cartwheel platform, provided real-time tracking for every delivery. The results included reduced delivery times during peak hours, improved customer satisfaction scores, and expanded delivery reach without adding new staff, all while maintaining full operational transparency.