Case Study: Illegal Pete’s boosts catering tips by 930% with Cartwheel and Olo

Illegal Pete’s boosts average tips 930% with Cartwheel

The Colorado-based restaurant chain Illegal Pete's faced a challenge with its long-running in-house catering delivery service, which lacked a digital ordering portal and a frictionless way for customers to tip. This manual system resulted in only 6% of orders including a tip and created significant administrative work. To modernize its operation, Illegal Pete's partnered with vendor Cartwheel for delivery management and used Olo for online ordering.

By implementing Cartwheel's solution alongside Olo, Illegal Pete's brought its entire catering operation online. Cartwheel provided branded driver tracking, defined delivery zones, and a cashless tipping system. This integration led to a 930% increase in the average tip, with tips now included on 85% of orders. Furthermore, the vendor Cartwheel helped drive a 49% increase in order volume within three months while streamlining back-end operations.

Illegal Pete’s