Case Study: a New Jersey fried chicken brand grows delivery 52% with Cartwheel

a new jersey fried chicken brand grows delivery 52% and adds $7,323 per location with Cartwheel

The customer, a New Jersey fried chicken brand, faced a challenge with its delivery-led business. Its limited delivery radius and flat per-order costs prevented it from reaching more customers and made growth expensive. They partnered with Cartwheel to find a solution.

Cartwheel implemented a solution that matched each order to the right courier based on distance. This included using Uber Direct for nearby orders, DoorDash Drive to extend on-demand reach, and a dedicated service for catering. This strategy from Cartwheel resulted in a 52% growth in delivery business, adding over $7,300 in new monthly revenue per location.