Case Study: Red Lion Hotels recovers $367K in revenue with CartStack RezRecover

Red Lion Hotels - Customer Case Study

Red Lion Hotels, a major hospitality brand with over 900 locations, sought to recover revenue lost from potential guests abandoning their online booking process. They partnered with CartStack, employing its RezRecover service alongside their Synxis booking engine to address this challenge.

CartStack implemented a solution utilizing booking abandonment emails, browse abandonment emails, and conditional content. This strategy successfully recovered $367,188 in revenue by converting 1,239 abandoned bookings and 436 browsing sessions. The program achieved remarkable email open rates of nearly 50% and a total ROI of 204x for the hotel brand, with CartStack's platform projecting millions more in future recovered revenue potential.

Red Lion Hotels