Case Study: Hillbrook achieves 19% booking conversion and $4,531 in recovered revenue with CartStack

Hillbrook - Customer Case Study

Hillbrook, a charming bed and breakfast, sought to address the challenge of recovering revenue from potential guests who abandoned their online booking process. To recapture these otherwise lost bookings, the property employed the RezRecover service from vendor CartStack, using it alongside their Think Reservations booking engine.

By implementing CartStack's RezRecover solution, which sends targeted emails to guests who did not complete their reservation, Hillbrook achieved significant results. The service garnered an impressive 76.6% email open rate and converted 19% of those campaigns, recovering $4,531.80 in revenue and delivering a 125x return on investment. CartStack projects that this effective strategy has the potential to recover over $54,000 in revenue for the property in the next year.

Hillbrook