Case Study: WPP Media Canada Achieves Faster Campaign Targeting and Map Creation with CARTO

WPP Media Canada cuts map creation time by 80% with CARTO

WPP Media Canada, the Advanced TV division of the global advertising giant WPP, faced challenges with manual workflows and siloed data that slowed their location-based advertising campaigns. Their team struggled with time-intensive map creation and inefficient processes, which hindered their ability to prove campaign precision to clients, particularly in competitive sectors like automotive retail.

By implementing the CARTO Location Intelligence platform, which integrates natively with their Google Cloud environment, WPP Media Canada streamlined its operations. CARTO provided a single source of truth and intuitive workflows, resulting in map creation that became over 80% faster and annual savings of $80K-$90K CAD from eliminated manual processes. The solution enabled hyper-targeting of 15-20 households per postal code, boosting client trust and retention.

WPP Media Canada