Case Study: Postmates achieves smarter on-demand delivery optimization with CARTO

Visualizing How On-demand is Transforming Commerce & Communities

Postmates, the leader in on-demand delivery in the US, needed a better way to understand how location data, customer demand, merchant activity, and community impact were shaping its fast-growing delivery network. The company used CARTO to map and analyze delivery patterns across cities, neighborhoods, and merchant categories, helping it make sense of where demand was coming from and how local commerce was changing.

With CARTO, Postmates visualized its operations and uncovered insights that supported growth and planning, including partner merchants growing 3.7x faster after joining the platform and drop-off distances increasing by 42% in one example. The analysis also showed broader impact: customers had saved more than 11 million hours, and Postmates’ markets saw a 1% lift in employment growth, about $250 million in increased GDP, and $6.6 billion in total economic activity.

Postmates