Case Study: VIOOH achieves faster, data-driven campaign planning with CARTO

VIOOH boosts campaign planning speed and ROI with CARTO

VIOOH, a leading global digital out-of-home advertising platform, sought a more visual and data-driven approach for media planning to handle complex advertiser briefs and show real-time panel availability. To address this, they turned to CARTO, utilizing its CARTO Builder visualization interface and app development toolkit.

CARTO's solution provided VIOOH with sophisticated, user-friendly visualizations and a seamless cloud-native development experience. The platform’s native integration with the Snowflake Data Cloud streamlined data access, eliminating manual processes and ensuring real-time accuracy. This enabled VIOOH to empower clients with intuitive tools for precise campaign planning, resulting in more data-driven decisions, increased ROI for advertisers, and a pioneering transformation in the out-of-home sector.

VIOOH