Case Study: Posterscope achieves smarter retail marketing with CARTO

Unlocking Location Intelligence for Retail Marketing

Posterscope, the location-based marketing agency of Dentsu Aegis Group, needed a better way to deliver contextual retail marketing and connect brands with out-of-home audiences at the right moment. Working with CARTO, it built a location intelligence approach to understand physical behavior, build audiences, and identify “influence occasions” that could make campaigns more relevant and effective.

CARTO helped Posterscope create Geoxymity, a platform for audience mapping, geospatial analysis, real-time data activation, and campaign optimization across retail and proximity marketing. Using CARTO-powered analysis, Posterscope matched similar audiences across locations and improved campaign targeting, including one automotive campaign that drove a 230% increase in visitors.

Posterscope