Case Study: The Australian Football League achieves stronger community growth with CARTO

The Australian Football League boosts community growth 3% to 4% with CARTO

The Australian Football League (AFL) faced the challenge of bringing together player and facility data to increase community engagement and market penetration, aiming for 3-4% annual growth. They needed a standardized way to communicate local needs to various stakeholders. The AFL partnered with CARTO, utilizing its Location Intelligence platform and services, to create an intuitive geospatial solution.

CARTO's solution integrated frequently updated data via Excel and Dropbox connectors to create maps that visualize player journeys and overlay demographic data. This allowed the AFL to perform spatial analysis on the fly, identifying areas of strong and weak market penetration to inform facility planning. The implementation provided the AFL team and its non-technical stakeholders across Australia with a user-friendly tool to accelerate growth through better local insights.

The Australian Football League (afl)