Case Study: Mercado Libre achieves scalable spatial analytics for expansion with CARTO

Mercado Libre scales spatial analytics across 18 countries with CARTO

Mercado Libre, the largest online commerce and payments ecosystem in Latin America, sought to identify commercial hotspots for market expansion. The challenge for their Data & Analytics team was to streamline spatial analysis and share these insights effectively across stakeholders. They implemented CARTO’s Location Intelligence platform to address this.

The solution involved CARTO’s seamless, cloud-native integration with Mercado Libre's existing BigQuery data warehouse. Using CARTO's platform and its Analytics Toolbox for BigQuery, the team could perform advanced geospatial analytics in a single environment. This led to increased efficiency and collaboration, enabling Mercado Libre to scale its data analysis and make data-driven decisions for territorial expansion.

Mercado Libre