Case Study: Leroy Merlin achieves better location-based retail decisions with CARTO

Leroy Merlin optimizes 300+ store location decisions with CARTO

Leroy Merlin, a global home improvement retailer, faced the challenge of aggregating disparate data sources to track changes in selling patterns and make key decisions about product offerings. This process was arduous and time-consuming. They partnered with CARTO and used its Location Intelligence platform to unify their data and build a complete real-time visualization.

By implementing CARTO's platform, Leroy Merlin gained the ability to view a geographic representation of business indicators and external data, such as socio-demographic profiles. This solution enabled them to make location-based decisions on resource allocation and differentiated marketing efforts. The results included an enhanced ability to analyze competitors, understand where clients are coming from, and determine the best recourse for action when store revenue fluctuates.

Leroy Merlin