Case Study: Leroy Merlin achieves 80% revenue visibility and smarter resource allocation with CARTO

Leroy Merlin Combines Diy Ingenuity With Powerful Location Analysis

Leroy Merlin, a global home-improvement retailer with over 300 stores, needed faster, more precise decision-making for more than 100 locations in France. HQ-centric processes made it difficult to aggregate market, sales and geographic data, sense changing selling patterns, and translate that intelligence into supply-chain, distribution and local merchandising decisions.

Partnering with Web Geo Services and deploying CARTO’s location-intelligence platform, Leroy Merlin unified data sources into interactive maps and zone-based visualizations that teams can share. Store managers can now select zones of influence that account for up to 80% of revenue, analyze competitors and local socio-demographics, reallocate resources more efficiently, and track revenue trends over time—benefits already used by 300 users in France with plans to expand.

Leroy Merlin

Jeremy Chatelain

Project Manager