Case Study: Le Télégramme achieves higher reader engagement and traffic with CARTO

Le Telegramme Leverages Data Visualizations For an Engagine Online Presence

Le Télégramme, a French regional daily with ~220,000 circulation and nearly 2 million monthly web visitors, needed new ways to incorporate multimedia and data-driven reporting to grow brand awareness and traffic. The paper sought timely, customizable visualizations that non-coders on the newsroom team could adopt quickly to enrich storytelling and underscore the reach of its reporting.

Using CARTO’s APIs and map tools, Le Télégramme’s journalists built interactive, commune-level visualizations (e.g., state staffing changes 2014–2015) in under a typical 24-hour news cycle. The result was a cost-effective, collaborative workflow that produced easy-to-use maps and charts, drove average engagement of 5,000–10,000 visits per visualization (peaking above 30,000 for popular topics), and helped retain subscribers while reaching new audiences.

Le Telegramme

Vincent Lastennet

Lead Data Journalist