Case Study: Kroton achieves real-time, scalable location-based geomarketing insights with CARTO

Kroton: Delivering Location - Based Geomarketing Insights With Carto

Kroton, one of Brazil’s largest private education groups with over 100 campuses, needed to turn millions of government and internal records into fast, actionable market insights. Without a map-based analytics layer and unable to upload large datasets into previous tools, Kroton struggled to perform efficient geomarketing and integrate location intelligence into their Qlikview dashboard.

Kroton implemented CARTO, integrating maps into Qlikview via JavaScript, SQL and supporting servers to enable real-time, filterable map layers and charts (schools, competitors, population and income by census tract, student profiles and distances). The solution scaled to handle large datasets, sped up report delivery and campaign analysis, and proved more cost-effective and easier to use than alternatives—helping make the dashboard a highlight for Kroton’s leadership.

Kroton

Luiz Alberto Rinardo

Geomarketing Specialist and VP