Case Study: Instacart improves grocery delivery efficiency and retailer coverage with CARTO

Instacart improves grocery delivery for 95% of households with CARTO

Instacart, a leading North American grocery technology platform, faced challenges in scaling its retail coverage to reach underserved areas, optimizing delivery routing for its vast network of shoppers, and performing scalable spatial analysis across its operations. To address these, they turned to CARTO's geospatial platform for its analytical capabilities.

Using CARTO's solutions, including isochrones and demographic data enrichment, Instacart improved food access analysis and optimized routing for over 600,000 shoppers. This enhanced delivery efficiency and enabled data-driven decisions on retailer partnerships across 14,000 cities. CARTO's platform made advanced geospatial insights more accessible across the organization, strengthening internal engagement and operational effectiveness.

Instacart