Case Study: ING achieves better residential real estate decisions with CARTO

ING powers neighborhood selection for 40+ media outlets with CARTO

ING, a multinational banking corporation, faced the challenge of building an intuitive and consumer-centric tool to help clients find the perfect residential neighborhood based on their preferences and budget. They partnered with CARTO to develop this neighborhood selection solution.

CARTO implemented a solution using its best-in-class spatial analysis and vector rendering technology. This allowed ING to compile and process multiple spatial data sources into a single, fast, and customized web application. The resulting tool has been used by over 40 media outlets and numerous customers, successfully boosting ING's brand and providing significant value to users.

ING