Case Study: Sanitas improves clinic site planning with CARTO

How Sanitas created clinic profiles to improve site planning process

Sanitas, a healthcare company, wanted a better way to understand the performance and suitability of its clinic and hospital locations. Using CARTO, Sanitas needed to build in-depth clinic profiles and analyze how location characteristics, customer demographics, competitors, and nearby points of interest affected site performance.

CARTO helped Sanitas geolocalize and visualize all relevant location data in one place, making it easier to evaluate clinic characteristics against income and other local factors. With CARTO, Sanitas gained a clearer understanding of how age and income influence clinic results, enabling the company to create customized business plans for each clinic and improve its site planning process.

Sanitas

Juan José Casado

Data & Analytics Corporate Director