Case Study: Asda achieves profitable site selection with CARTO

How ASDA uses CARTO for Site Selection

ASDA used CARTO for site selection to support its “ToYou” locker rollout and broader profitable growth decisions. The retailer needed a better way to understand where new locations would drive the highest volume of returns and collections, when people were typically near a site, and how to avoid cannibalizing nearby ASDA estates.

With CARTO, ASDA can visualize and enrich its datasets using more up-to-date data from the CARTO Data Observatory, combining POIs, human mobility data, and demographics to guide decisions. This has helped ASDA make more informed expansion choices and improve profitability by targeting stronger sites and reducing overlap with existing locations.

Asda

Neil Drake

Senior Manager, Parcel Service and Format Development