Case Study: EQT optimizes investments and boosts ROI with CARTO

EQT improves investment decisions across 237 billion USD in assets with CARTO

EQT, a global investment organization, faced a challenge in providing its portfolio companies with data-driven, location-based insights to optimize marketing strategies and M&A activities. To address this, they turned to CARTO and its cloud-native platform, utilizing tools like Builder and the Analytics Toolbox for geospatial analysis.

By implementing CARTO's platform, EQT gained comprehensive geographical insights, enabling more precise strategies for its portfolio companies. The solution led to a notable improvement in marketing ROI and more data-driven M&A decisions. CARTO's technology facilitated the development of a spatial composite score, directly enhancing the profitability and investment outcomes for EQT's portfolio companies.

EQT