Case Study: EDP maximizes new solar panel installations with CARTO's spatial modeling

EDP - Customer Case Study

EDP sought to maximize new solar panel installations by using spatial models to identify postcode areas with the highest customer propensity, so they could target geomarketing campaigns more effectively.

CARTO applied Random Forest and KMeans models to estimate expected installations at postcode granularity, enriching EDP’s CRM with socioeconomic and climate data—giving the company prioritized, high‑propensity areas for focused marketing and better deployment of sales resources.

EDP