Case Study: Securitas Direct boosts field sales efficiency with CARTO

CUSTOMER STORIES Boosting Field Sales Efficiency Using Location Intelligence

Securitas Direct, a leading connected alarm provider in Europe, wanted a more efficient way to allocate leads and manage sales territories across its Spanish sales force. The company had been handling leads and opportunities manually without leveraging location context, and needed a location-driven solution that could work alongside its existing CRM technology.

CARTO implemented a customized sales analytics and territory management solution called “Compass,” using its platform and sales-related datasets. With CARTO, Securitas Direct made location data more accessible across the organization, improved demand modeling and lead assignment, and scaled its sales force from 1,000 to just over 2,000 employees in 18 months while boosting sales operations and new bookings.

Securitas Direct