Case Study: Choreograph boosts ad targeting performance with CARTO

Choreograph boosts view-through rates 6.3% with CARTO

Choreograph, a global data products and technology company, faced the challenge of adapting to the phasing out of third-party cookies, which threatened traditional methods of personalized advertising. To continue delivering effective advertising while respecting privacy, they turned to CARTO and its cloud-native Location Intelligence platform integrated with Google Cloud's BigQuery.

CARTO provided Choreograph with spatial analysis, visualization, and data enrichment tools to harness geospatial data for audience targeting. This location-based approach replaced reliance on individual user cookies. The results were impressive: a proof of concept showed that geospatial targeting not only matched but outperformed traditional methods, increasing view-through rates by 6.3%. CARTO's platform enabled Choreograph to utilize diverse data sets to drive growth while safeguarding user privacy.

Choreograph

Georgios Giasemidis

Lead Data Scientist at Choreograph