Case Study: billups transforms OOH media strategy with CARTO Location Intelligence

Billups boosts upsell effectiveness across 12 countries with CARTO

billups, the world's largest independent Out-of-Home technology and services company, faced growing complexity in visualizing audience movement and demonstrating strategic value to its clients. Their challenge was to democratize spatial analysis, automate manual data workflows, and support global growth. To address this, they turned to CARTO's Location Intelligence platform.

By implementing CARTO, billups centralized its spatial analytics and visualized aggregated audience movement data worldwide. The solution empowered both technical and non-technical users to transform geospatial data into impactful client deliverables. As a result, CARTO helped billups enhance its upsell effectiveness across 12 countries and reclaim significant annual productivity value.

Billups