Case Study: BBVA achieves actionable financial data insights with CARTO

BBVA visualizes 200 million monthly transactions with CARTO

BBVA Data & Analytics, a global financial services leader, sought to provide business intelligence for its SME and B2B clients, specifically for performance management and site planning. Using CARTO's platform, they aimed to turn massive financial transaction data into digestible location-based commercial insights.

CARTO enabled BBVA to build Commerce360, a web-based solution that visualizes data from over 200 million monthly transactions. This customizable dashboard provides interactive maps and charts, guiding site selection and geomarketing. By implementing this CARTO solution, BBVA increased B2B customer acquisition and reduced churn by delivering invaluable, sticky insights to their SME clients.

BBVA