Case Study: Anagraph launches a geomarketing platform for online retailers with CARTO

Anagraph launches geomarketing platform in 6 months with CARTO

Anagraph, a Montreal-based developer of custom geospatial solutions, faced the challenge of making geomarketing accessible to small online businesses. These entrepreneurs, selling via online marketplaces, lacked the sophisticated tools that were previously only available to large enterprises due to their complexity and cost.

Using the complete set of CARTO developer tools, including its core analysis engine, APIs, and libraries, Anagraph built the Geometric SaaS platform. This solution, which features a Shopify connector, allows online retailers to visualize customer data and create an informed geomarketing strategy. CARTO enabled Anagraph to accelerate development dramatically, completing the project in six months instead of a potential year.

Anagraph