Case Study: Allegro Achieves Omnichannel E-commerce Growth with CARTO

Allegro scales omnichannel growth with CARTO across 135,000 merchants

Allegro, the most popular shopping platform in Poland, sought to transition from an online to an omnichannel e-commerce player by investing in its own logistics and delivery network. The challenge was to have the right analytics platform to support strategic network expansion, execution, and performance measurement. They turned to CARTO and its Location Intelligence platform for a solution.

CARTO provided a cloud-native platform that integrated seamlessly with Allegro's existing Google BigQuery data warehouse. This enabled the Allegro team to build an easy-to-use site selection application, create interactive dashboards, and access advanced spatial analytics using varied external data sets. Using CARTO, Allegro gained powerful tools for discovering profitable locations, making strategic decisions with detailed reports, and measuring progress to fuel their omnichannel strategy.

Allegro