Case Study: Namebase achieves 130x DNS renewal growth with Cartisien

Namebase boosts DNS renewals 130x with Cartisien

The customer, Namebase, a FinTech company, faced the challenge of making the complex Handshake decentralized naming protocol accessible to laypersons. Their goal was to design both a professional crypto-asset exchange and a consumer-level SAAS app to enable mass adoption and easy purchasing of handshake domains. The vendor, Cartisien, was tasked with creating a user experience that educated new users while still empowering power users.

Cartisien implemented a solution that included workflow and decision mapping, product strategy, interface design, and front-end engineering. They delivered a slick interface for purchasing the required cryptocurrency and subsequently buying Handshake domains. The results for Namebase were significant, including a market cap of 10.5 million and a DNS renewal process that was 130 times greater in efficiency. Namebase was later purchased by Namecheap.com in February 2022.

Namebase