Case Study: a global operator improves indirect channel sales with Cartesian analytics

Global Operator improves indirect channel sales with Cartesian using daily analytics

The VP of Sales Operations at a global operator sought to improve widely varying sales performance across its indirect channels but lacked the internal technological capabilities and expertise to aggregate and analyze the necessary data. Vendor Cartesian proposed a proof of concept analytics engagement to demonstrate its value in extracting these critical insights.

Cartesian implemented its managed analytics platform, aggregating data from multiple client systems and enriching it with its own data. This solution provided a comprehensive view of channel activity, enabling the ongoing identification and prioritization of growth opportunities. As a result, Cartesian's team identified new growth opportunities for customer segment targeting and product marketing, which were structured into actionable programs. The platform allows the global operator to measure the success of these programs and facilitates the ongoing refinement of its channel growth strategies.