Case Study: Puppy Cake achieves sustainable ecommerce growth with Cart.com

Puppy Cake disrupted the pet industry with a multifunctional ecommerce platform on Cart Storefront

Puppy Cake, a niche pet brand founded in 2017, needed an ecommerce platform that could support its growing business and better match the potential of its dog cake and ice cream mixes. After earlier platforms failed to deliver and came with high costs and difficult implementations, Puppy Cake turned to Cart.com and its Cart Storefront product to find a more scalable solution with both B2B wholesale capabilities and a premium consumer-facing retail experience.

With Cart.com, Puppy Cake unified inventory control across multiple storefronts, gained stronger reporting and sales insights, and integrated its Cart.com REST API with Katana MRP for real-time ingredient and manufacturing visibility. The result was a more efficient, affordable, and scalable shopping experience that helped drive major growth, including an 80% increase in revenue after migrating online, 22% year-over-year revenue growth, and a 6X increase in website visitor sessions.

Puppy Cake

Kelly Costello

Chief Executive Officer